Drivers and non-drivers alike have their own opinions about motorists, and each driver has their own attitude and behaviour towards driving.
By looking closely at these attitudes, we have uncovered five distinct driver tribes that exist in Scotland:
1. Guilty Gas Guzzlers
Justify their driving on the basis that there’s no alternative
2. Eco Warriors
Highly conscious of their fuel consumption and CO2 emissions
3. Responsible Roadie
Careful drivers open to using alternative means of transport and doing less miles
4. Cash Counter
More likely to drive a low purchase price car with low running costs
5. Petrolheads
Choose the car they want and have lesser interest in environmental issues
You could save around £250 on your energy bills
